Marketing News

Beach House Group Adds Noyz Fragrances to Product Portfolio

Developed by Robertet perfumer Jerome Epinette, the genderless line includes four scents.

Noyz fragrances

The Los Angeles-based brand incubator Beach House Group is expanding with a new fragrance brand called Noyz. The collection includes four fragrances created by Robertet perfumer Jerome Epinette. Beach House Group was co-founded by snowboarding executive Shaun Neff and former Conair executive PJ Brice in 2018. Since its debut, the company has backed brands like Pattern with Tracee Ellis Ross and Florence By Mills with Millie Bobby Brown (our April 2024 Happi cover story). “Working with Noyz...

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